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For Citro Card and Citro Account 

Target market determination

February 2025
Issued by Hay Limited ABN 34 629 037 403
Australian Financial Services Licence No. 515459

1. TMD for Citro Account and Citro Card

Target Market Determination
Product:
AMP Citro Card and Account
Non-cash payment product
Issuer
Hay Limited ABN 34  629 037 403, AFSL 515459 (Hay)
Start Date:
September 2024
Review Date:
July 2025
Target Market:
Class of retail individuals that comprise the target market for  the product.
Retail Individual Description:
‍This describes retail individuals in the target market.
Eligibility criteria for the product:
Retail Individuals will need to satisfy specific  eligibility criteria to maintain this product. To qualify, the Retail  Individual must:
§  Be an individual person; and
§   Be aged  40 years or older; and§  Have a valid  Australian residential address;  and
§  Be  eligible for AMP Citro Rewards membership; and
§  Be an  existing or prospective customer of AMP; or
§  Be an employee of AMP or any of its related body corporates.  
Objectives & Needs
This product  is targeted at Retail  Individuals with the likely objectives, financial situation and needs of wanting:
§  Access  to a debit card to make purchases with  an internationally branded scheme such as Visa.
§  To store  money in an account without the ability to earn interest on their balance.
§  To manage access  to funds available in the account  through spend limits, merchant blocking and card management.
§  To have the option of earning  cashback rewards and utilising cashback  rewards earned, while using the Debit Card at participating merchants, as a contribution  to the individual’s eligible superannuation fund  account.  
Financial Situation
At the time of application, the Retail Individual has the right to open a Non-CashPayment product and the ability to access funds in Australian dollars from linked bank accounts as part of their debit card purchases and pay fees as per the fee schedule outlined in the PDS and Terms & Conditions for the AMP Citro Card and Account customers.
Product Description: 
‍This describes the non-cash payment product.
§  A Non-Cash  Payment Product issued by Hay Limited is a fully  digital transaction account that allows  the Retail Individual to access  their funds on demand.
§  Access is only possible through card, app, and does not have a physical presence. Retail Individuals  cannot make cash deposits or other  withdrawals from the account via a physical branch except by using a card at  an ATM where Visa Debit cards are accepted.
§  Funds can be credited to the account via  PayTo at the time of transacting on their Debit cards, or by earning  cashbacks on Debit Card transactions. No interest can  be earned on the funds  credited to the account.
§  Provides customers the opportunity to utilise  the funds credited to the account as a contribution to the individual’s eligible  superannuation fund account.
§  Overdrawing the account is not permitted.
§  There are spend control and merchant category code limitations:
o  The card program prohibits spending at merchants deemed unsuitable or inappropriate  by the issuer for the Target Market, including to reduce harm.
o  The card  program has limits  in place for  the account balance and daily spending.
o  The  issuer may, at its discretion, block merchants or merchant category codes  including those that present a high risk to individuals. Current higher-risk  merchant blocks include crypto,  currency, buy now pay later services and  remittance service providers. 
Appropriateness  Statement:
‍
This explains why the product  is consistent with the target market's likely objectives, financial  situation, and needs.
The issuer,  Hay Limited, has  considered that the  product is likely  to be consistent with the possible objectives, financial situation and needs of  the Target Market as:
§   Retail  Individuals can fund  the account via PayTo at the time of transacting on  the Debit card or via cash backs. They can  spend those funds through  a Debit card accessing the Visa network or withdrawing cash from ATMs,  or as  a contribution to the individual’s eligible superannuation fund account.
Distribution Conditions:
The conditions and restrictions on the distribution of the product
Marketing and Promotion
This condition applies to marketing and promotional materials that describe the product
Condition 1
The authorised distribution partner must only market and promote the product as a reloadable Non-Cash Payment Product in Australia.
This condition is suitable as the issuer has distributed this product using these methods, with limited risk to Retail Individuals.
Condition 2
The authorised distribution partner must only engage in arranging, distribution through the AMP Citro App; and
 to prospective Retail Individuals who meet the product’s eligibility criteria for the product; and
 to enable the retail individual to apply for, acquire, vary or dispose of a Non-Cash Payment Product on completing the application process.
This condition is suitable as the issuer has distributed this product using these methods, with limited risk to retail individuals.
Retail Product Distribution Conduct (other than Marketing)
This condition applies to all conduct (other than marketing), such as issuing, arranging, and providing disclosure material.
Review Triggers:
The events and circumstances that would reasonably suggest the determination is no longer appropriate.
Material Complaints
Material complaints (in number or significance) relate to complaints concerning the terms of this product and or the distribution conduct.
The issuer, and any distributor of this product, must cease retail product distribution conduct in respect of this product when the issuer determines a material event or circumstance has occurred concerning:

Product Performance
Evidence, as determined by the issuer, of the product's performance, in practice, may suggest that the product is not appropriate for the target market.

Distributor Feedback
Reporting from distributors, or consistent feedback from distributors on the target market, suggesting that the determination may no longer be appropriate.

Substantial Product Change
A significant change to the product features outlined in the product description will likely make the determination no longer appropriate for the target market.
A significant change to the product because of regulatory, legislative or code changes will likely result in the determination no longer being appropriate for the target market.

Significant Dealing
A material pattern of dealings in the product or distributor conduct is inconsistent with the determination.

Annual Product Review
Hay conducts an annual product review to ensure that the product and disclosures remain relevant and fit for purpose.

Notification from a Court or relevant regulatory authority
A notification is received by the Issuer from a Court or relevant regulatory authority requiring immediate cessation of product distribution or conduct concerning the product.
Review Trigger Information Reporting requirements
The distributor of this product must provide the following information to Hay Limited within the below timeframes.
Product Complaints data
Information relating to complaints received, including the number and complaint summary details by the distributor of this product, and provided quarterly within ten days of the end of the Quarter.
Significant Dealings
Any significant dealings of the product to retail individuals who are outside the target market. This must be provided as soon as practicable and no later than 10 business days after the distributor becomes aware of such dealings.
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© 2025 Citrus Innovations Pty Ltd ABN 25 667 285 654
The AMP Citro Visa Debit Card (Card) is issued by Hay Limited ABN 34 629 037 403, AFSL 51549. Citrus Innovations ABN 25 667 285 654 (Citro) distributes the card as authorised representative of Hay Limited. Citro has partnered with AMP Limited solely to feature AMP's branding on the Card and related materials.